The Three Amigos Who
Started Cheeky

  • Photo of PJ


    CEO & Co-Founder

    PJ Brice is a social entrepreneur and investor now using his experience in consumer products to build brands that make a positive impact. He spent the first 15 years of his career in the fashion and beauty business, during which time he helped take the product-design firm Allegro global and sell the company to Conair Corporation. 

    In 2014, PJ Brice joined forces with Ido Leffler and Lance Kalish to embark upon a journey creating brands and businesses that give back. PJ's personal interest in hunger led to the creation of Cheeky in November 2014.

    PJ serves on the board of the L.A. Regional Food Bank.

    He now splits his time between Manhattan Beach and Santa Barbara, with his beautiful wife Kim and three children.

  • Photo of Ido



    Ido Leffler is the Co-Founder & CEO of Yoobi and the Co-Founder and “Chief Carrot Lover” of Yes To Inc. Each of his businesses are built on three pillars: incredible people, kick ass product, and awesome cause. Ido believes that in order to start a company within an industry that already offers customers a lot of options, it has to be something that’s innovative, different, and most importantly, centered on cause. Enter Cheeky!

    Ido lives in San Francisco with his beautiful wife and three little monkeys.

  • Photo of Lance


    CFO & Co-Founder

    Lance Kalish is a serial entrepreneur who combines his passion for companies that "do good" with business pursuits. After establishing Yes To as one of the biggest natural beauty brands in the world, Lance helped create Yoobi and Cheeky. 

    Lance also holds numerous Chairman and Advisory Board seats at consumer goods and internet start-up companies.

    Lance lives in Sydney, Australia with his beautiful wife and three children.

Meet the Cheeky monkeys

  • Photo of Adeela A fun photo of Adeela.


    Director of Marketing & Merchandising

  • Photo of Sebastian A fun photo of Sebastian.


    Director of Operations

  • Photo of Hema


    Creative Director

  • Photo of Dani A fun photo of Dani.


    Marketing Associate, PR & Events

  • Photo of Grace A fun photo of Grace.


    Staff Accountant

  • Photo of Scott A fun photo of Scott.


    Supply Chain Manager

  • Photo of Leah A fun photo of Leah.


    Chief of Staff

  • Photo of Michelle A fun photo of Michelle.


    Marketing Associate, Social & Digital

  • Photo of Jorie A fun photo of Jorie.


    Product Development Associate