We’ve got answers! These are the questions we hear frequently, but if there’s something you don’t see here, don’t hesitate to email us at We’re here to help.

About Us

What is Cheeky®? 

Cheeky® creates modern mealtime solutions with a witty spirit to help end hunger. We believe that access to nutritious food is a right, not a privilege. So, for every item you buy, we give a meal through our partnership with Feeding America and No Kid Hungry.* 

What does "Cheeky" mean, anyway? 

Cheeky is defined as impudent or irreverent, typically in an endearing or amusing way, as in “a cheeky grin.” We chose the name Cheeky because the term (i) is delightfully British like our Founder PJ Brice and (ii) captures our exuberant attitude towards design and giving back to the community.

How was Cheeky started?

Click here to read about how PJ Brice started Cheeky!

So, what is Cheeky helping to solve?

We strive to help put an end to hunger. According to a recent USDA report, 1 in 8 people in America  42 million people – does not have dependable access to enough food.  Yet, there is more than enough food to feed every man, woman, and child in the United States. Read more about Cheeky’s donation program here.

Is Cheeky a non-profit company?

Cheeky is a for-profit company with giving integrated at its core.

Does Cheeky work with non-profit organizations?

Cheeky works in partnership with Feeding America, a nationwide network of 200 food banks and over 60,000 food pantries, soup kitchens, and shelters, to deliver meals to people in need.

Cheeky Kids works with Share Our Strength's No Kid Hungry campaign which connects kids in need with nutritious food and teaches their families how to cook healthy, affordable meals. The campaign also engages the public to make ending child hunger a national priority.

I want to partner with Cheeky! How can I get involved?

We’d love to hear from you. You can reach our customer service at

Our Give Program

How does Cheeky's donation program work?

For each Cheeky® item purchased, Cheeky® will donate the monetary equivalent of a meal to Feeding America®. One meal* is equivalent to $0.10. $1 helps provide 10 meals secured by Feeding America® on behalf of local food banks. Cheeky® guarantees a minimum of 1.5 million meals (monetary equivalent of $150,000) to Feeding America® from 11/01/2015 to 11/01/2016. This purchase/donation is not tax deductible for guests. Cheeky® is solely responsible for this program and donations.

For each item marked Cheeky® Kids that is purchased from 10/01/16 to 10/01/18, Cheeky Kids, LLC will donate the monetary equivalent of one meal to No Kid Hungry. One meal is equivalent to $0.10.  This amount is based on the individual experiences of No Kid Hungry grant recipients. This purchase/donation is not tax deductible for guests. Cheeky Kids, LLC is solely responsible for this program and donations.

How many meals does Cheeky donate?

Since launching in November 2014, Cheeky has helped provide over 10 million meals!

How do you distribute meals?

Our partner Feeding America works with a network of 200 local food banks and 60,000 food pantries and meal programs to deliver meals to those in need. Donations made by Cheeky support Feeding America’s entire mission and are not designated to a specific program or location.

How do you calculate the cost of a meal?

Our partner Feeding America uses a simple methodology to calculate the cost of a meal. Drawing on average annual data from the past five years (to offset any temporary gains or declines), they divide the food (less plain water and non-food) that they receive from national donors by total expenses at the Feeding America national office.  The result is the number of pounds of food they help secure on behalf of local food banks per dollar. They convert pounds per dollar into meal equivalents per dollar using a USDA ratio of 1.2 pounds per meal. Learn more at

Is my Cheeky purchase tax deductible?

No, your Cheeky purchase is not tax deductible. Cheeky® is solely responsible for this program and donations.

Our Products

What products does Cheeky make?

We create products to make mealtime matter. Our disposable tableware assortment includes plates, bowls, napkins, cold cups, hot cup to-go packs, and utensils. Our porcelain tableware includes dinnerware sets, mini bowls, bowls, mugs, plates, and serveware bowls and plates. Our new Cheeky Baby collection includes plastic cups, bowls, plates, and utensils, and silicone bibs.

Where can I buy Cheeky?

Cheeky products are available exclusively in select Target stores and You can find us in the Grocery, Dinnerware, and Baby aisles. Find a Target store near you or shop select items online.

Are Cheeky products made in the U.S.?

Cheeky plates, bowls, napkins, and cups are all made right here in the U.S. Our dinnerware collection and Baby collection are made with love in China.

I love Cheeky so much that I want to buy it at wholesale. Where do I start?

Great idea! Let’s talk about your specific needs. Please contact Cheeky Customer Service at

Are Cheeky products available outside of the U.S.?

All Cheeky products are sold exclusively through Target US stores.

Everyday Paper Goods 

So what do you mean when you say "Everyday Paper Goods?"

Our disposable plates, cups, bowls, napkins, and cutlery can be found in Target's "Essentials" department. We consider these everyday paper goods, though we welcome special occasions, too!

Are Cheeky disposable products sustainable?

Cheeky is committed to providing colorful and sustainable products. Our paper plates and bowls are made from responsibly forested material and compostable in commercial composting facilities.  All Cheeky products are BPA free. Our plastic cups are recyclable: you can recycle the clear cups through most any curb-side recycling program. In addition, most of our products are made right here in the U.S. which means reduced shipping costs. But we know we can do even better. We’re constantly researching how we can source the best products possible.

Are these products microwaveable?

While our paper plates, cups, and bowls can stand heat, we do not recommend microwaving any of our products for more than 30 seconds.

Are cups suited for hot and cold beverages?

Cold drinks are best enjoyed in our plastic cups and hot beverages should be reserved for our paper to go cups. Sip sip hooray!

I am looking for products from one of your past designer collaborations. How can I get my hands on these items?

We are thrilled to hear that a past designer collaboration has got you excited! Each collection is available only for a limited time - once they are sold out, they are gone forever, which is why we encourage fans to stock up while the products are still in store.

Cheeky Baby

Do any of the products contain BPA?

We are proud to share that all of our Cheeky Baby products are BPA-free.

Where are these products sold?

Our Cheeky Baby collection is sold exclusively in select Target stores and there is limited availability on Check our Cheeky page on Target to find online items and to locate products in store.

Which cup should I purchase?

Visit our Cheeky Baby product page to help guide you through your purchase. We provide age recommendations for each item listed.

Should I wash the products before use?

Absolutely! All of our products should be washed and dried thoroughly before first use.

How should the product be washed?

Take everything completely apart and give them a warm soapy bath. Allow the pieces to dry thoroughly before putting them bac together. For detailed cleaning instructions, please check out our videos here.

Are these dishwasher safe?

Most of our Cheeky Baby products are dishwasher-safe, top rack only, with the exception of the lids of our cups. For best results, hand wash our products.

My child is having trouble getting liquid out of the sippy cup or it keeps leaking. What should I do?

It's all in the silicone! Make sure the spout and air holes in the silicone piece are lined up with the lid, then push the rim of the silicone piece all the way around with your thumbs. We helped provide clear instructions in our videos here

What is the age range for these products?

Cheeky Baby is designed for babies 3 months and up. You can refer to packaging or our Cheeky Baby product page here for age recommendations. However, sometimes we Cheeky grown ups snack out of the baby bowls!

What is the best way to store my products?

Make sure each piece is dried thoroughly before placing in a cabinet or drawer, preferably away from sunlight.

Can they be microwaved?

We recommend that you do not microwave our bowls and plates for longer than 30 seconds. Always check food temperature before serving to baby.

Who do I contact about a product issue or concern?

We're here to help! Send us an email at and we'll help you problem solve.

The item I want is sold out! Will there be a restock?

For store availability, check to see which store closest to you has the item in stock. Select bundles are available for purchase online.

Can the cups and plates be sterilized?

We do not recommend boiling or steam sterilize our products.