We’ve got answers! These are the questions we hear frequently, but if there’s something you don’t see here, don’t hesitate to email us at We’re here to help.

About Cheeky

What is Cheeky®? 

Cheeky® creates modern tableware with a witty spirit to help end hunger. We believe that access to nutritious food is a right, not a privilege. So, for every item you buy, we give a meal through our partnership with Feeding America and No Kid Hungry.* 

What does "Cheeky" mean, anyway? 

Cheeky is defined as impudent or irreverent, typically in an endearing or amusing way, as in “a cheeky grin.” We chose the name Cheeky because the term (i) is delightfully British like our Founder PJ Brice and (ii) captures our exuberant attitude towards design and giving back to the community.

How has Cheeky started?

Click here to read about how PJ Brice started Cheeky!

So, what is Cheeky helping to solve?

Cheeky strives to help put an end to hunger. According to a recent USDA report, 1 in 8 people in America — 42 million people – does not have dependable access to enough food.  Yet, there is more than enough food to feed every man, woman, and child in the United States. Read more about Cheeky’s donation program here.

Is Cheeky a non-profit company?

Cheeky is a for-profit company with giving integrated at its core.

Does Cheeky work with non-profit organizations?

Cheeky works in partnership with Feeding America, a nationwide network of 200 food banks and over 60,000 food pantries, soup kitchens, and shelters, to deliver meals to people in need.

Cheeky also works with Share Our Strength's No Kid Hungry campaign whichconnects kids in need with nutritious food and teaches their families how to cook healthy, affordable meals. The campaign also engages the public to make ending child hunger a national priority.

I want to partner with Cheeky! How can I get involved?

We’d love to hear from you. Please contact Cheeky Customer Service at

Cheeky Products

What products does Cheeky make?

Cheeky creates disposable and porcelain tableware products. Our disposable tableware assortment includes plates, bowls, napkins, cold cups, hot cup to-go packs, and utensils. Our porcelain tableware includes dinnerware sets, mini bowls, bowls, mugs, plates, and serveware bowls and plates.

Where can I buy Cheeky?

Cheeky products are available exclusively in Target stores and You can find us in the Party, Grocery, and Dinnerware aisles. Find a Target store near you or shop select items online.

Are Cheeky products made in the U.S.?

Cheeky plates, bowls, napkins, and cups are all made right here in the U.S.

Our dinnerware collection and party collection napkins, cutlery, and table covers are made with love in China.

Are Cheeky products sustainable?

Cheeky is committed to providing colorful and sustainable products. Our paper plates and bowls are made from responsibly forested material and compostable in commercial composting facilities.  All Cheeky products are BPA free. Our plastic cups are recyclable: you can recycle the clear cups through most any curb-side recycling program. In addition, most of our products are made right here in the U.S. which means reduced shipping costs. But we know we can do even better. We’re constantly researching how we can source the best products possible.

I love Cheeky so much that I want to buy it at wholesale. Where do I start?

Great idea! Let’s talk about your specific needs. Please contact Cheeky Customer Service at

Can I get a Cheeky sticker?

Of course! We love stickers. Email your address to

Cheeky's Donation Program

How does Cheeky's donation program work?

For each Cheeky® item purchased, Cheeky® will donate the monetary equivalent of a meal to Feeding America®. One meal* is equivalent to $0.10. $1 helps provide 10 meals secured by Feeding America® on behalf of local food banks. Cheeky® guarantees a minimum of 1.5 million meals (monetary equivalent of $150,000) to Feeding America® from 11/01/2015 to 11/01/2016. This purchase/donation is not tax deductible for guests. Cheeky® is solely responsible for this program and donations.

For each item marked Cheeky® Kids that is purchased from 10/01/16 to 10/01/18, Cheeky Kids, LLC will donate the monetary equivalent of one meal to No Kid Hungry. One meal is equivalent to $0.10.  This amount is based on the individual experiences of No Kid Hungry grant recipients. This purchase/donation is not tax deductible for guests. Cheeky Kids, LLC is solely responsible for this program and donations.

How many meals does Cheeky donate

Since launching in November 2014, Cheeky has helped provide over 10 million meals!

How do you distribute meals?

Our partner Feeding America works with a network of 200 local food banks and 60,000 food pantries and meal programs to deliver meals to those in need. Donations made by Cheeky support Feeding America’s entire mission and are not designated to a specific program or location.

How do you calculate the cost of a meal

Our partner Feeding America uses a simple methodology to calculate the cost of a meal. Drawing on average annual data from the past five years (to offset any temporary gains or declines), they divide the food (less plain water and non-food) that they receive from national donors by total expenses at the Feeding America national office.  The result is the number of pounds of food they help secure on behalf of local food banks per dollar. They convert pounds per dollar into meal equivalents per dollar using a USDA ratio of 1.2 pounds per meal. Learn more at

Is my Cheeky purchase tax deductible?

No, your Cheeky purchase is not tax deductible. Cheeky® is solely responsible for this program and donations.