Say hello to Cheeky® Kids!

Cheeky is thrilled to announce the launch of Cheeky Kids with Ayesha Curry; a kids and baby brand dedicated to little tummies with a big appetite for change! 

Cheeky Kids combines whimsical and playful designs with an incredible giving model intended to educate and empower kids to help end child hunger one meal at a time, in partnership with No Kid Hungry®. 

Ayesha Curry is joining the team as our Cheeky Kids Co-Founder! As an established food expert, NY Times Bestseller, and mama of two, Ayesha is looking forward to being a strong influence in the ongoing development of Cheeky Kids. 

“I’m so excited to partner with Cheeky Kids. It gives me a chance to combine my passions for parenting, cooking, and ending childhood hunger with No Kid Hungry. Together, we’re going to make a difference by offering parents beautiful products that make their lives easier and give back to make children’s lives better – the perfect combination,” says Ayesha.

The first collection from Cheeky Kids, a line of disposable paper goods, launches at Target® stores and early October nationwide. Each pack retails at $2.99.


Left to right: Billy Shore, Co-founder and CEO; Anne Genduso, Associate Director, Consumer Communications; Clay Dunn, Chief Communications Officer; Taylor Moore, Senior Manager, Consumer Communications; Peter Kaye, Chief Revenue and Marketing Officer; Mallory Moler, Manager, Corporate Partnerships 

We’re excited to begin partnering with No Kid Hungry. Ever since the idea of Cheeky came about, PJ Brice, Cheeky’s Co-Founder and CEO knew he wanted the company to one day work with the organization. For every pack or item purchased at Target, Cheeky will give a meal to a child in need here in the U.S., through a partnership with No Kid Hungry*.

No Kid Hungry is working to end child hunger in America by ensuring all children get the healthy food they need, every day. They connect kids in need with nutritious food and teach their families how to cook healthy, affordable meals.

The Cheeky team visited classrooms last May here in Los Angeles, that benefited from No Kid Hungry programs. This event strongly resonated with the team. Learn more about the event here. 

We hope you love Cheeky Kids, and can’t wait to see how you use it in your life! Share your photos using #CheekyKids.
The Cheeky Team

*For more information go to