Get ready for some cuteness overload.


Cheeky Baby has arrived!

We're thrilled to announce the launch of Cheeky Baby, the newest addition to our Cheeky Kids family. Cheeky Baby is dedicated to creating a world where even a tiny baby can help make a difference. We’re making it easy for parents to make good choices, so their babies can make a positive mark on the world, from day one.

Our adorable line of cups, bowls, cutlery, plates, and bibs, help parents teach lovable life lessons through a cast of playful safari animals. Each product features its very own cute, whimsical, and charming creature, complete with its own message of exploration and empowerment. 



But it’s more than just a collection of cute critters. Cheeky Baby is making it easy for moms and dads to show their babies the power of good from day one. Together with No Kid Hungry, for every pack of Cheeky Baby product purchased, a meal will be given to a child in need right here in the U.S.*

Together with Ayesha Curry as a Cheeky Kids co-founder, we hope to work together to make a difference by offering parents beautiful products that make their lives easier and give back to children's lives better.

Cheeky Baby launches in a limited number of Target stores and on Target.com on May 14, 2017. To view our full product collection, click here.

* For more information on our giving program, visit our Cause page here.