Did you know that September was Hunger Action Month™? Every year, Feeding America® asks America to take action to fight hunger in their community, all month long. This year, Feeding America launched Spoontember™, a social media campaign to engage the public and help raise awareness of the 1 in 6 Americans struggling with hunger. Supporters can post a “spoon selfie” – a photo of themselves balancing a spoon on their nose – and challenge a friend to do the same.
So how did Cheeky play a part? Given that we already have an amazing relationship with Feeding America – we donate a meal for every Cheeky item purchased – and we just so happen to make cutlery, Feeding America asked us to get involved. We produced a special box of very orange cutlery to help put the spoon in “Spoontember!” We are also donating a meal for every #Spoontember post that is also tagged with Cheeky and Feeding America!
“The spoon has an inherent link to food; It’s what we use to prepare meals for ourselves and others,” added Feeding America CMO Johanna Vetter. “The empty spoon symbolizes not always having food and the one in six Americans who face this.”
We sent over 100,000 spoons to food banks, friends, and partners across the country and hosted a Hunger Action Day party at Cheeky HQ to encourage more spoon selfies. We were also able to get the exclusive Spoontember Snapchat geofilter activated at Cheeky HQ during the party!
We also asked our friend Lovely Lady Cakes to show America how to take a spoon selfie.
We committed to helping Feeding America make Spoontember their biggest campaign yet!
How Celebrities Got Involved
Mario Batali, our Chief Culinary Ambassador, kicked off the campaign with his own spoon selfie and challenged his friends Little Big Town to share their own Spoontember photo to raise hunger awareness. Larry King also donned a Cheeky orange spoon and challenged several of his friends to join.
How Food Banks Got Involved
We distributed spoons to over 180 food banks and had the chance to talk to each and every one of them about the activities they were hosting for Hunger Action Month. Each food bank also reached out to their local community to take part – volunteers, local police, news anchors, mayors, governors, and other local dignitaries all donned a spoon on their nose. We felt so honored to get to know these food banks on a deeper level and are looking forward to long-term partnerships with them.
How Our Friends Got Involved
We’re extremely grateful for all of our friends and partners for donating a social media post to help end hunger. Each spoon selfie helped raise awareness for the 1 in 6 Americans facing hunger.
In total, #Spoontember received over 8,000 posts combined on Twitter and Instagram. Amazing!
Press play! 🎥 Thank you for a wonderful #spoontember! We're overwhelmed by everyone's spoon selfies (over 3,000 posts on IG!) to help raise awareness for @feedingamerica and #HungerActionMonth! It's not too late to show your support. Post a spoon selfie for the 1 in 6 Americans facing hunger. Made with @Flipagram. Song by @carlyraejepsen & @owlcityofficial. #firstflipagram
A video posted by Cheeky (@cheeky_home) on
Thank you so much to Feeding America, the network of food banks, our partners and friends, and everyone who contributed to an amazing Spoontember!