Los Angeles, CA (December 15, 2014) - Cheeky™, the lifestyle brand redefining the boring paper plate and giving back to those in need, today announces an incredible achievement. After its first month in business, the company has already helped to donate over 250,000 meals through the sale of its products since the November launch at Target® stores nationwide. Through its partnership with Feeding America®, the nation’s leading hunger-relief organization, Cheeky donates the monetary equivalent of a meal for every product purchased, and is on its way to meeting its 10 million meal goal by the end of 2015.

Clearly Cheeky’s purpose extends far beyond delivering eye-catching tableware designs to consumers—the company is on a mission to shine a spotlight on the reality of hunger in the United States. According to a recent USDA report, 1 in 6 Americans are facing hunger, which means 49 million Americans do not have dependable access to enough food. Cheeky’s ultimate goal is to help end hunger in America, and they are off to a great start by exceeding their first month’s goal.

Founder and CEO of Cheeky, PJ Brice, believes the company will surpass their 2015 goal. “I am excited that people everywhere are truly connecting with our product and are getting behind our incredible cause. We are off to a strong start by the meals we have donated, and everything we have accomplished since launch, but we can’t stop here,” says Brice. “We hope to play an integral role in ending hunger in America for good, and this is just the beginning.”

With 200 food banks in the U.S., Feeding America is committed to helping people in need, and the organization relies on partnerships to help spread awareness and generate meaningful support. “We are grateful for our friends at Cheeky,” said Yvonne Douge, Director of Corporate Partnerships at Feeding America. “Their gracious donations have helped us put more meals on the tables of those facing hunger in the U.S. Surpassing 250,000 meals in just one month is a testament to Cheeky’s dedication and passion to such an important cause.”

Every product in the Cheeky line is priced competitively at $3.99 and available exclusively at Target stores nationwide. For further information, please visit

Cheeky is a lifestyle brand redefining the boring paper plate and helping to end hunger in the process. Cheeky’s initial offering is a line of brightly colored paper and plastic tableware sold at U.S. Target stores. For each Cheeky item purchased at Target, Cheeky helps donate a meal through its partnership with Feeding America. In year one, Cheeky’s goal is to provide 10 million meals right here in the U.S. Find us at online at and on Instagram @cheeky_home.

ABOUT FEEDING AMERICA: Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate.  Together we can solve hunger. Visit, find us on Facebook or follow us on Twitter.

Media Contact: Leland Drummond/ Azione / 646-490 2945 /