“Why are paper plates so plain? Why are the designs so boring? Why don’t they serve a higher purpose?” That’s what our CEO and co-founder, PJ Brice, asked himself as he strolled through the aisles of Target while on an errand to pick up paper plates for a party. He was unimpressed. Then he had a light bulb idea. After chatting with his business partners, they knew that not only could they make paper plates more colorful and exciting, but they could create something with real positive impact.
Did you know 1 in 8 people in America faces hunger? That’s 42 million Americans who do not have dependable access to food. Unbelievable! We believe that everyone should have the right to a healthy, and nutritious meal, so we decided to do something about it.
Cheeky® is on a mission to make mealtime matter. We create modern tableware with a witty spirit to help end hunger in the U.S. When you buy one item, Cheeky will give a meal to someone in need right here in the U.S. through our partnership with Feeding America and No Kid Hungry. We also believe in educating others of the cause and giving our time to make an impact. Together we can help end hunger.
Other companies have manifestos.
We have a mealfesto.
We are for putting down our phones, turning off the TV, and passing the salt. For slowing down, sitting down and taking time for one another.
We are after that tingling feeling you get when you share a meal with people you love. The banter, the silly stories, the fabulous food.
We are for being fulfilled, not just full. Cheeky knows there is transformative power in sharing a meal with the people you love, and we are here to champion it - for everyone. Because we believe access to nutritious food is a right, not a privilege.
We are here to make mealtime matter.
What we Believe
Access to healthy, nutritious meals every day should be a right, not a privilege.
Everyone can have beautiful design every day.
The joy of sharing a meal is the social remedy we all need.